It's a mix of healthy seeds and dried fruit, with a hint of cinnamon. It's vegan, gluten-free, lactose-free, and wheat-free and has been dubbed 'the healthiest thing you'll ever eat'. Even though it looks like something you would get if you swept up the area surrounding the bulk bins in your local grocery store, it's actually pretty tasty stuff!
Last year, the creators of Holy Crap! Cereal pitched their product on the show 'Dragon's Den', and after an investment $120,000 and tons of publicity, this little company hit the big leagues.
You can find Holy Crap! in most Urban Fare locations, as well as Choices, Capers, Nesters Market and a few Market Place IGA's. For a more detailed list of where to find this stuff, click here.
Just an FYI:This is probably the most expensive cereal you'll ever buy. It retails for around $11 for a 225g bag.
Is it really worth it?